![]() Access to exclusive online communities (via Slack, Discord, etc).Exclusive offers (beta tests, early access, limited time deals, etc).There are so many other ways this ad format can be leveraged. However, we too often limit ourselves to promoting strictly content offers, like checklists and guides. LinkedIn’s Lead Gen Form Ads are useful for promoting something-anything-of value in exchange for contact information. Offers to Promote (That Aren’t Just Content Pieces) That said, you can combat this by sending regular email updates regarding the offer(s) users opt in for. This often results in higher conversion rates and lead volume, but lower lead quality. One caveat with this, though, is that, because Lead Gen Forms are so easy to fill out, users can occasionally forget they even did it. Not only that, but most personal information can be auto-populated, pulled from users’ LinkedIn profiles.Īnother reason to use Lead Gen Form Ads is because they usually result in higher conversion rates in comparison to leading to a website or landing page. The biggest reason for using LinkedIn’s Lead Gen Form Ads is because they create a seamless experience for the user.įor example, rather than pushing prospects to your website or landing page, they can stay right on the platform, convert, and then return to scrolling through their feed. So what’s the benefit of using LinkedIn Lead Gen Form Ads? What other types of offers can you promote, aside from content? ![]() ![]() ![]() Though that’s a great use for them, advertisers are leaving money on the table if that’s the only thing they’re using them for. This is usually because many advertisers solely use Lead Gen Form Ads to promote content offers. When talking about Demand Generation and un-gating your content on LinkedIn, Lead Gen Form Ads tend to get booted out of the conversation. ![]()
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